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Prior to launching this agency, I sold advertising for six years here in Lexington. In that time, I felt the frustration of business owners fighting to succeed in a highly competitive environment on a daily basis. I could relate to them because of my own situation. I was one of 20 sales reps in my company alone. Plus there were dozens of other advertising reps in town. Talk about dog-eat-dog!
I knew that if I was going to succeed in advertising, I had to learn how to make it work! Many business owners are so frustrated that they have just about given up on advertising. They've tried many different ways to get their message out, but can't seem to find anything that works consistently.
The more I heard this same story, the more curious I became. I wanted to know the secrets behind effective advertising. So I studied the pioneers like David Ogilvy and Roy H. Williams;traveling everywhere from New York City to Austin, Texas out of my own pocket to learn how to make advertising work. I am proud to be the only Wizard Academy® graduate in Lexington and central Kentucky.
One thing I have learned is that the vast majority of advertising only answers the questions "who, what, when and where." But all the consumer cares about is "why." As in, "Why should I choose you over the other guys?" It's really all about psychology.
Until you understand why people do the things they do, you cannot persuade them to do what you want them to do. If you own and operate a business, let us help you grow beyond your expectations. You will be completely satisfied with the results. I guarantee it.
Chris Keith, President