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Prior to launching this agency, I sold advertising for six years here in Lexington, KY. In that time, I felt the frustration of business owners fighting to succeed in a highly competitive environment. I could relate to them because of my own situation. I was one of 20 sales reps just in my company, not counting the dozens of other advertising reps in town. It was cutthroat!
I knew that if I was going to succeed in advertising, I had to learn how to make it work! So many business owners are frustrated to the point of giving up on advertising. Maybe you've tried every different way to get your message out, but can't seem to find anything that works consistently.
The more I heard this same story, the more curious I became. I wanted to know the secrets behind effective advertising. So I studied the pioneers like David Ogilvy and Roy H. Williams, determined to learn how advertising works. I am proud to be the only Wizard Academy® graduate in Lexington and central Kentucky.
One thing I have learned is that the vast majority of advertising only answers the questions "who, what, when and where." But all the consumer cares about is "why." As in, "Why should I choose you over your competitor?" It's really all about psychology.
Until you understand why people do the things they do, you cannot persuade them to do what you want them to do. If you own and operate a business, let us help you grow beyond your expectations. I know you will be completely satisfied with the results. Reach out to us today for a free quote.
Chris Keith, President